Pouring rum at The Monkey Brewhouse

Pouring rum at The Monkey Brewhouse

We are thrilled to announce that we are now the pouring spiced rum at the fabulous Monkey Brewhouse in Lymington.  It is a must-visit destination when you are next on the South Coast. Will brews his own craft beers on site, and they sell some fabulous gins behind the bar too ;-)Next to the sun terrace (roll on Spring!) there is a listed 18th century toll house, all part of this pub's rich history.
The Queen’s Birthday Parade Trooping The Colour 2022 - Rehearsal Ticket and Behind the Scene Tour

The Queen’s Birthday Parade Trooping The Colour 2022 - Rehearsal Ticket and Behind the Scene Tour

Celebrate the Queen's Birthday and Platinum Jubilee in style with this exclusive and unique behind the scenes experience!⁠⁠We are thrilled to be able to offer a limited number of tickets to this incredible event taking place at Horse Guards Parade on 19th May, in collaboration with the Household Cavalry Museum⁠Got a special birthday or anniversary coming up? Looking for inspiration for Mother's Day? Gift tickets to this exclusive event for a unique present they'll remember forever! ⁠⁠What's included:⁠⁠Ticketed seat to watch the Brigade Major’s rehearsal for the Queen’s Birthday Parade.⁠Jubilee Fruit Cocktail on arrival (non alcoholic).⁠Personal tour of the Household Cavalry Museum by the Museum Director.⁠Complimentary Museum Guide Book.⁠Horse Guards London Dry Gin and Tonic at lunchtime.⁠Take home a complimentary presentation bottle of Horse Guards London Dry Gin or Pink Gin.⁠A chance to win one of 3 fantastic prizes!⁠⁠All proceeds from ticket sales will be donated to the Household Cavalry Museum.⁠⁠Order your tickets today!
What is Gin?

What is Gin?

Gin is a global phenomenon – crafted by many and consumed by many more! But what makes gin such an exceptional and versatile spirit? The key to gin is juniper, a small, berry-like botanical. In fact, a spirit can’t be called gin unless it has juniper in it. These berries have a distinct piney flavour with a touch of both fruitiness and pepperiness. Whilst not particularly rare, in fact it grows all over the world, juniper occurs in patches in England and throughout most of Scotland, but it is only really common in the Highlands. While there often are other botanicals added to gin, to create distinctive flavours and to distinguish between brands, juniper is the essence of a true gin. Distilled gin is produced exclusively by redistilling ethanol of agricultural origin with an initial strength of 96% ABV (the azeotrope of water and ethanol). And of course it must have a predominantly juniper taste. Gin Vs. Vodka  Vodka and gin are very different, and it comes down to the ingredients: vodka is made from distilled potatoes, rye or wheat. Gin, on the other hand, is made by distilling malt or grain and infusing it with juniper berries and other botanicals. Gin is a much more complex spirit than vodka, both in terms of how it’s made, what it’s made with, and the diversity of flavours it offers. London Dry Gin  The classification of a London Dry is based on a specific set of criteria, starting with the fact that the gin must be distilled in a column still, to an initial alcoholic strength of at least 96%. The base spirit must be of agricultural origin. Further, a distilled gin may be designated as “dry” if it does not add more than 0.1 grams of sweetening products per litre. The truly neutral base spirit is then redistilled “in the presence of Juniperus communis L. and other botanicals. All of the spirit involved, whether part of the initial distillation or added after the fact, must have fewer than five grams per hectolitre of 100% alcohol. The London Gin specifications are a guarantee of quality that the spirit you’re drinking doesn’t have methanol in it. (This isn’t so much a problem in the modern day!) Further, the London Gin designation specifies that the resulting distillate after distilling the 96% ABV neutral alcohol with juniper must come off the still “at least 70% alcohol by volume.” London Gin must not be coloured in any way shape or form. All botanical flavour in a London Dry Gin must be imparted through distillation, and not added afterwards. The Dry part refers to a regulation that it is not sweetened in excess of 0.1 grams of sweetening products per litre of the final product, expressed as invert sugar. Buy now on: shop.horseguards.london
How to Drink Gin

How to Drink Gin

Gin, one of the ultimately pleasing spirits! Crafted well, a great juniper-led gin can be consumed in so many ways to suit all palates. Whilst there is a lot of discussion on ‘what’s best’ and ‘which is the best way to drink gin’, we believe that you need to seek out the ideal combination for you personally (and have a lot of fun in the discovery process!) 1. Drinking it neat. The golden rule here is ensure it’s a premium gin, like Horse Guards London Dry. You just don’t get the complexity of the flavour in less well crafted gins. There is a wide range of botanicals used in distilling gin these days, you can experiment with various brands to decide on what you like. Horse Guards London dry contains angelica root, citrus peel (orange and grapefruit), cardamon and coriander. (Read more here). As you sip the gin, the botanicals will hit your nose before you taste them. Take time to enjoy the whole experience. If you want to add ice to make it an ‘on the rocks’, bear in mind that the cold can somewhat mask the complex flavours of the gin itself, making it harder for you to enjoy the true flavour and mouthfeel of it. 2. Good old gin and tonic. Simply mixing your gin with your favourite tonic, in quantities to suit the occasion! As with gin, there has been an explosion of options for you on the mixer front, with some fabulous high quality tonics available, as well as an array of flavoured mixers. Again it’s down to personal taste but ensure you don’t mask the botanicals of the gin itself by adding something too fruity or spicy which will overpower the gin itself. 3. Gin cocktails – where to start with this? Gin is a fantastic cocktail base, and so versatile in creating amazing drinks for any occasion. Here at Horse Guards London Dry Gin HQ, we offer a Cocktails at Home kit, with all your need to experiment with 5 different gin cocktails. From juices, to additional spirits, creams, spices and mixers, the options are limitless! Buy now on: shop.horseguards.london
Innovatus Drinks announces Partnership with Hanlons Brewery

Innovatus Drinks announces Partnership with Hanlons Brewery

Innovatus Drinks, the brand behind Horse Guards gin and Wing Walker rum, today announced a strategic partnership agreement with Hanlons Brewery, which sees Hanlons become the exclusive distributor of Innovatus products in the UK’s South-West region. The partnership fast tracks an already expanding distribution network for Innovatus and provides Hanlons the opportunity to offer a range of premium spirits to its customers, alongside its award winning range of beers. Both Hanlons and Innovatus Drinks have a proven history of creating award-winning products. Consumers these days are demanding higher quality drinks and the range from Innovatus enables Hanlons’ customers to offer their clientele a premium product at a reasonable price. Horse Guards London Dry gin, Wing Walker rum and Horse Guards Pink gin will be available to all Hanlons customers from 9th April 2021. Chris Herbert, Commercial Director at Innovatus Drinks comments: “We are delighted to be working with Hanlons, who clearly share our passion for quality drinks. Whilst retaining their hand-crafted heritage they have an extensive and loyal network of over 600 on- and off-trade sites which will bring our premium products within reach of a whole new regional set of customers. They are a perfect match for us.” Sue Taylor at Hanlons Brewery comments: “After extensive taste testing, we chose the Innovatus range of premium spirits to delight our customers (and their customers!). We love an opportunity to taste test new products and those from Innovatus Drinks didn’t disappoint! Our partnership with Innovatus opens up new and exciting opportunities for Hanlons; and complements us strategically as we enter the next stage of our growth plans. Innovatus undoubtably shares Hanlons strongly held ideals of providing consumers with high quality, uniquely positioned products and the synergy between our businesses is hugely exciting going forward.” About Innovatus Drinks Innovatus Drinks Limited is a premium spirits and trademark/brand business. Already owning several brands, Innovatus has unique access to a large portfolio of over 90 heritage drinks trademarks. Many of these are recognised brands that have history going back over 100 years but were lost over time, with many disappearing in the 1960s. The company is now reviving and rolling out these spirit brands sequentially to UK and international markets. With Horse Guards London Dry gin, Wing Walker rum and Horse Guards Pink gin already available, more unique products will be launching in 2021 and 2022. About Hanlons Brewery Hanlons is a family owned and operated craft brewery based deep in the heart of the Devon countryside. Dedicated to the task of producing truly iconic British ales Hanlons is focused on using high quality ingredients alongside sustainable and innovative brewing processes to create exceptional beers time after time. All beers are brewed on site and has in its extensive range some award-winning ales such as Yellow Hammer, Firefly Bitter, Port Stout, Stormstay, Citra IPA and a new CBD IPA. Buy now on: shop.horseguards.london